Think Customer: From Insight to Action             
Customer Trends, Innovations and Actionable Ideas

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Executive Coach                              

                                              It’s an upside down world . . .

hy Sue Cook As An Executive Coach?

Yesterday’s conventional wisdom doesn’t work anymore.  Capital investment once reigned as the supreme element of prosperity; now investment in people is supreme (if we are to exploit the new technologies).  Mass marketing was primary; now we find that customization and product differentiation is key.  Business conditions are changing.  And the speed of that change is accelerating.  By the time a strategic plan can be devised, the premises on which it is based often have changed.  Today, strategic action and constant improvement count for more than strategic planning in creating and sustaining a competitive edge. The new business winners focus obsessively on customers.  They sustain a strategic edge by giving customers more than they expect.  They make things that work, provide and respond to customers, innovate faster and constantly add more and more value to their products and services. 

When your goal is to create a customer-obsessed organization . . If you’re already committed to being an industry leader in providing superior quality and service – then you know that your organization faces major changes over the coming months and years.  

Ask yourself these questions –

1. Do you know what your customers really value? 
2. Do your day-to-day actions show your commitment to superior quality, exceptional service, and
constant innovation? 
3. Are you committed to radical change?

Dramatic change is never simple.  On the other hand – Think Customer has discovered approaches that make the process of change smoother, and that achieve more productive results faster.  Think Customer can help you determine how you need to change and how you can best implement changes that are necessary for gaining a strategic competitive advantage.

Why are we different?

Simply put, Think Customer helps organizations dazzle customers to create lifelong relationships, build great teams, and increase shareholder value.  Think Customer brings together a unique group of real world business people from a variety of industries that partner with top management to help move you from insight to action and get dramatic results. We help you align customer satisfaction efforts with your business strategy and overall systems. 

Our goal is to provide world-class leadership insights and practices to address critical business challenges. Think Customer is a virtual organization led by renowned business coach and speaker      Sue Cook. Sue has spent 25 years in the corporate trenches in every business imaginable from high tech to low tech. At Think Customer, dramatic results are achieved when there is a strong working relationship.  We are in business for the long term.  Over 90% of our business is from customers who come back to us
again and again and recommend us to others. To inspire your people, your customers, and your shareholders requires the mobilization of your entire organization. 

Think Customer is known for its expertise in strategy design and implementation with top organizations such as Herman Miller, Pitney Bowes, and the Air force. Think Customer brings together the right team to develop a pragmatic strategy to meet your specific objectives. We customize strategies with you; you determine the criteria for success and the timetable.  Based on the belief that you should’t have to pay for resources that you don’t use, we have several alliances by subject matter experts and specialty consulting groups who are available as needed.  Our goal is “to be large enough to be superb, but small enough to care.”

Some of our clients

Products/Services: Allied Graphic Arts, Arthur Andersen & Co., Avon, Chevron, Coca-Cola Canada, Datatec Industries, Disneyland Hotel, Domino’s Pizza, Glaxo Latin America, Harley-Davidson, Herman Miller Furniture, Levi-Strauss & Co., Marigold Foods, Marriott Hotels & Resorts, Oxford Shirts, Inc., Pepsi-Cola Company, The Coleman Company, Society of Consumer Affairs, SkyMall, Waken Food Corp.

Financial Services: Charles Schwab, Dean Witter Reynolds, Southcoast Capital Corp., Toronto-Dominion Bank, Toronto Stock Exchange

Healthcare: Air force Medical Services, American Society of Consultant Pharmacists, Association for the Care of Children’s Health, Atlantic City Medical Center, Healthcare Forum, Mercy Health System, Planetree Model Hospital Project, Southwest General Hospital, Washington Hospital Center

High Tech: Apple Computer, Compaq Computer, Hewlett-Packard, IBM Canada, Pitney Bowes Software

Public Sector: Air force Surgeon General’s Office, California Conservation Corps., City of Long Beach, Cleveland Chamber of Commerce, New Hampshire Hospitality Association, St. Lawrence College, US Forest Service 

                                          See article below on Executive Coaching.  

The New Trend in Executive Development is Coaching. Why?

“Executive Coaching is the fastest growing phenomenon today”

So What is Executive Coaching?

Executive coaching is a detailed process designed to help facilitate leadership development and personal growth resulting in improved performance of executives. Executive coaches lead their clients towards the fulfillment of specific professional goals.

Today’s executives are experiencing unprecedented change. They are inundated with changing business models, employee discontent, high turnover rates, meetings galore, and too many emails and voice messages.

Does this Sound Like You?

  • Are you dealing with unprecedented organizational change and complexity?
  • Are you finding the challenges in a “doing more with less” environment stressful?
  • Are you proactively developing your abilities and developing the people around you?

Why is Executive Coaching Experiencing Growth?

Executives realize that the higher you move up in an organization, the harder it is to find honest feedback. You are expected to have all the answers, yet how do you know you have the best solutions? An executive coach can help you work through the challenges you face, provide you with honest non-judgmental feedback and setup processes that create success.

Listen to What Corporate Leaders are Saying about Executive Coaching:

Who exactly, seeks out a coach? Winners who want even more out of life.” – Chicago Tribune
“The hottest thing in management today is getting a coach.” – Fortune Magazine
“I absolutely believe that people, unless coached, never reach their maximum capabilities.” –          Bob Nardelli, CEO, Home Depot

The Roots of Coaching:

Champion athletes know that the best way to improve performance, achieve greater success and become the best they can be is by working with a coach. It seems plausible that if coaching is integral to success in sports, why woulds’t the same principles work in leadership? The question then is could a sales executive benefit from working with a coach? My answer is easily, how could a sales executive NOT benefit from coaching!

Coaching Helps Successful Executives Achieve Greater Success:

The truth is everybody needs a coach. It only makes good business sense. A good coach helps you focus and remove the obstacles that are blocking your growth. But not everyone is ready to be coached. Ask yourself the question, are you ready for success, are you ready to be coached?


By Steven Rosen, MBA Author
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